It started in 2010 — not with parts, but with the tractors themselves. We imported Iseki and Kubota compact tractors from Japan and sold them across Europe: France, Belgium, the Netherlands, Denmark, Sweden, Austria, Switzerland and especially Germany.

We soon ran into a problem: parts were hard to get. The available parts were mediocre, shipping was slow and prices were relatively high. That conservative mindset from many suppliers inspired our young team to take a chance. Our belief was simple: Japanese garden and compact machines should be serviceable at a fair market price, and parts should fit and ship immediately. Because when your trusted tractor is standing still, every day counts. That is how Shop4Trac was born.

The start was not flawless. We faced the same problem ourselves: suppliers barely checked their parts for quality, and when we placed an order we never knew in advance when it would arrive, whether it would fit or how long it would last.

That had to change. So we started looking for factories that could produce to our standards, and built Shop4Trac into a reliable source for parts that fit, at prices that make sense for both trade customers and consumers.